While their book began a Kickstarter campaign, they had to develop an online and social media presence. Reaching the right audience that would convey the books message was something they needed to narrow down.
Collaborating together we created customer profiles to pinpoint the right consumers to reach out to. This strategy lead to develop a blueprint that made it efficient to work with their in-house designer and develop an online presence that connected with the right audience.
Their book reached their goal of being funded on Kickstarter! At the same time one of the authors, Albin was on a media blitz being interviewed by accredited bloggers and even made appearances on many morning news shows.